If you are embarking to sell your luxury home yourself or if you are a seasoned professional real estate agent, this easy to read ebook will be a valuable asset saving you time and money.
Introduction
Determining Price
Study The Market
Realtor CMAs
Appraisals
Product
Nobody Cares
Inside
Outside
The 5 Senses
Other Enhancements
Timing
Promotion
The Luxury Home Buyer
Marketing Luxury Homes
Print Advertising
Ad Content
A I D A
Anti-Discrimination Laws
Radio and Television
Internet Sites
Virtual Tours
Flyers
Open Houses
Signs
Neighbors
Personal Property Auctions, Estate and Yard Sales
Real Property Auctions
Extra Promotion
Questions to Ask Buyers
Closing Questions
Security Features
Personal vs. Real Property
Support Staff
Financing
Attorneys
Arms Length Transaction
Writing a Contract
Disclosures
Establishing Your Schedule
Problems
Working With Real Estate Agents
Keep Selling
What the Experts Say
Glossary of Real Estate Terms
Common Real Estate Forms
Closing Comment